We know that getting your listings marketed online is key - vacancies cost money! Keep reading to learn how APP can take your marketing to the next level!
What is Usage Data?
We are always searching for new ways to help you grow your business. One of the three primary factors that go into the ranking algorithm with Google is your usage data. Google usage data refers to the information that Google collects about how users interact with its products and services.
Your property listing pages are the most trafficked compared to any other page on your website. This happens because prospective tenants spend tons of time, sometimes upwards of 8 minutes per listing, looking through your available properties.
You might not be concerned about how long tenants spend on your website since your focus is on attracting more owners. However, this is highly important to Google and its search algorithm.
By enhancing time spent on your site, page views, content, and SEO, Google’s algorithm takes notice and boosts your ranking. This improves your chances of being seen by prospective owners ahead of your competitors.
How Do I Know if I am Capitalizing on my Traffic?
If you are using any widget or third-party system to display your properties then chances are, you’re not getting credit for the listing data or the traffic.
Search engines cannot crawl property data or monitor user interactions within most third-party tools. They can detect that a user is on the page but cannot see the content or track the user's actions. For example, a 'homes for rent' page with a widget appears to them as just a single page with a widget, without any insight into the tool's contents or user interactions.
If you are using any other plugin or widget from Appfolio, Propertyware, or any WordPress site, your property data is not accessible by Google.
The good news for PMI Franchisees, is that you will get the APP as part of your standard essential marketing package!
Are you Down with APP?
Let’s first talk about what APP is. Our Advanced Property Plugin, or APP, has been one of the most crucial additions to the property management industry in the past 10 years. APP allows you to hardcode your available properties to your website thus giving you 100% of the credit for tenants searching your property listings.
Each property listing is a new page with unique information, pictures, and videos. Think of it like creating a blog post every time you advertise an available property. Listing your available properties is something you HAVE to do anyway, so you may as well get credit for it!
Google crawls your website and sees all of the unique property information and loves all the unique content. The listings will also get a lot more traffic than your blogs, be shared by more users, and are probably updated more frequently as well!