How does the Advanced Properties Plugin (APP) work?

We know that getting your listings marketed online is key - vacancies cost money! Keep reading to learn how APP can take your marketing to the next level!

What is Usage Data?

We are always searching for new ways to help you grow your business. One of the three primary factors that go into the ranking algorithm with Google is your usage data. Usage data means how long someone spends on your website.

Your property listing pages are the most trafficked compared to any other page on your website. This happens because prospective tenants spend tons of time, sometimes upwards of 8 minutes per listing, looking through your available properties.

Now, you might not care about how much time tenants spend on your website because you
are trying to attract more owners, however, it’s a huge deal to Google and their search algorithm. By increasing your time on site, page views, content, SEO, etc, Google’s algorithm recognizes those factors and increases your ranking on Google, thus increasing your chance of being seen by prospective owners over your competitors.

How Do I Know if I am Capitalizing on my Traffic?

If you are using any widget or third-party system to display your properties then chances are, you’re not getting credit for the listing data or the traffic.

Search engines do not have the ability to crawl the property data or track the usage of most third-party tools. The search engines know that a user is on the page, but they cannot see the content or what the user is doing. A ‘homes for rent’ page with a widget is seen exactly like that, one page with a widget but no idea what the third-party tool contains or if the users are interacting with it.

If you are using any other plugin or widget from Appfolio, Propertyware, or any WordPress site, your property data is not accessible by Google. That even goes for our current customers who are on the standard properties widget.

The good news for PMI Franchisees, is that you will get the APP as part of your standard digital marketing package!

Are you Down with APP?

Let’s first talk about what APP is. Our Advanced Property Plugin, or APP, has been one of the most crucial additions to the property management industry in the past 10 years. APP allows you to hardcode your available properties to your website thus giving you 100% of the credit for tenants searching your property listings.

Each property listing is a new page with unique information, pictures, and videos. Think of it like creating a blog post every time you advertise an available property. Listing your available properties is something you HAVE to do anyway, so you may as well get credit for it!

Google crawls your website and sees all of the unique property information and loves all the unique content. The listings will also get a lot more traffic than your blogs, be shared by more users, and are probably updated more frequently as well!